The fair itself

The stand at the fair and everything around it, is the biggest expense. First, you have the cost of the stand itself. The price of this can be higher or lower depending on the location of the fair. In addition, there is the stand rental, which depends on the amount of m2 you rent. Electricity and water consumption are also part of the expense. Furthermore, you can think about possible insurance against, for example, theft.

It is also a good idea to think about your presence at the fair. Are you planning on having catering, for example, or are you giving away goodie bags? Then, of course, there will be additional costs.

Staff at the trade fair

Of course, you cannot leave the stand unmanned. You need to think about the number of staff you want on the trade fair floor, but also about the experience they have. Do they have enough knowledge to represent your company, or do they need additional training? In addition, they also need to come to the venue, so any travel and accommodation costs come into play.

Marketing

Since participating in the fair is already quite an investment, you naturally want people to show up who could potentially become new customers. Good marketing beforehand is half the battle, and a successful trade fair participation can serve as good marketing for the follow-up process.

How do you save costs?

When it comes to your stand itself, you can save some money by renting stand components rather than buying them. When doing this, though, think about the trade fairs you will be attending in the future and how quickly they follow up on each other. If you plan to attend fairs regularly, buying is more economical in the long run.

In addition, you can think about sustainability. If you want to know more about how to go about this, we will be happy to tell you more about it here.

At Standcraft, we deliver high quality in a sustainable way, based on your budget. Have you registered for a trade fair, and are you looking for a company that can give you the total package you want? We would be happy to help.