Imagine. You have developed a machine with which you can make custom-made packaging. So ingeniously devised that the volume of packages is reduced by almost half. You know it, you can prove it, but every marketing dollar counts. And then, with trembling knees, you decide to participate in a major fair.
Standcraft came up with a cost-efficient exhibition stand with a prominent place for a large LED screen. Neopost provided a powerful animation to visualize their mschine, two sea containers long. A big success! Neopost has now become Sparck Technologies and Standcraft is still their trade fair partner.
The history of Sparck Technologies (formerly known as Packaging by Quadient) begins in 1924 when the company HaDeWe is founded in Drachten. From the very beginning, the emphasis has been on innovation, on developing high-tech solutions that can make the lives of other entrepreneurs easier. For example, the world’s first automatic clog making machine was conceived, developed and built by them in the 1920s.